If you’re an insurance brokerage looking to build your client base, creating effective explainer videos is a great way to connect with potential customers and communicate your value proposition. In this article, we’ll explore the importance of explainer videos for insurance businesses, how to identify your target audience and key messages, and the different types of explainer videos you can choose from. We’ll also cover scriptwriting, storyboarding, and selecting the right voiceover and music to bring your video to life. With these tips and strategies, you’ll be well on your way to creating engaging, informative explainer videos that can help grow your business.
Understanding the Importance of Explainer Videos for Insurance Brokerage
Explainer videos are a powerful tool that can help insurance brokerages connect with potential customers and build trust. These short, concise videos aim to educate, inform, and engage the viewer. They can be used to showcase your business, explain your offerings, or answer frequently asked questions. For insurance brokerages, explainer videos are a great way to simplify the complex process of buying insurance, making it easier for customers to understand what they’re buying and why they need it.
Insurance can be a complicated and confusing topic for many people. Terms like “deductible,” “premium,” and “coverage limits” can be overwhelming, especially for those who are new to the insurance industry. Explainer videos can help break down these complex concepts into easy-to-understand terms, making it easier for customers to make informed decisions about their insurance needs.
The Benefits of Explainer Videos in the Insurance Industry
There are numerous benefits to using explainer videos in the insurance industry. First and foremost, videos are more engaging than text-based content. Videos can capture the viewer’s attention, hold it for longer, and convey information more effectively. This is especially important in the insurance industry, where customers need to understand complex concepts to make informed decisions about their coverage.
Secondly, explainer videos can be used to showcase the key benefits of your offerings in an easily-digestible format. By highlighting the unique features of your insurance products and services, you can differentiate yourself from other providers in your market. This can be especially valuable in a crowded industry, where customers have many options to choose from.
Finally, videos can also help build trust with potential clients. By providing valuable, educational content, you’re establishing your expertise in the industry and demonstrating your commitment to helping your clients. This can help differentiate you from other providers who may only be focused on making a sale.
How Explainer Videos Can Increase Client Engagement and Trust
Explainer videos are a great way to increase client engagement and trust. By adding video content to your website, you’ll give viewers a more complete picture of your offerings. This can make them more likely to engage with your brand and take the next step in the buying process.
In addition, by answering common questions and providing educational resources, you’ll be building trust with your clients. They’ll see you as an expert in your field and be more likely to choose you over other providers. This can be especially important in the insurance industry, where trust is a key factor in the decision-making process.
Overall, explainer videos are a powerful tool that can help insurance brokerages connect with potential customers, simplify complex concepts, and build trust. By leveraging the power of video, you can differentiate yourself from other providers in your market and establish yourself as a trusted advisor to your clients.
Identifying Your Target Audience and Key Messages
Before you can start creating your explainer video, it’s important to identify your target audience and key messages. Your target audience is the group of people who are most likely to be interested in your services. This could include young families, business owners, or retirees, depending on the services you offer.
For instance, if you offer financial planning services, your target audience might be individuals who are approaching retirement age and are concerned about their financial future. Alternatively, if you offer pet grooming services, your target audience might be pet owners who want to keep their furry friends looking and feeling their best.
Once you’ve identified your target audience, you can begin to craft your key messages. These should be clear, concise statements that communicate the benefits of your offering.
For example, if you offer financial planning services, your key messages might focus on the peace of mind that comes with having a solid financial plan in place. Alternatively, if you offer pet grooming services, your key messages might highlight the health benefits of regular grooming, such as improved skin and coat health.
Defining Your Ideal Customer Profile
When identifying your target audience, it’s important to define your ideal customer profile. This should include information like age, gender, income, and buying habits. By understanding your ideal customer, you can create an explainer video that speaks directly to their needs and concerns.
For instance, if you offer financial planning services, your ideal customer might be a 55-year-old woman who is concerned about having enough money saved for retirement. Alternatively, if you offer pet grooming services, your ideal customer might be a 35-year-old dog owner who wants to keep their pup looking and feeling their best.
Understanding your ideal customer profile can also help you tailor your key messages to their specific needs and concerns. For example, if your ideal customer is a 55-year-old woman concerned about retirement savings, your key messages might focus on the importance of having a comprehensive financial plan in place to ensure a comfortable retirement.
Crafting a Clear and Concise Message for Your Explainer Video
When crafting your key messages, it’s important to keep them clear and concise. Avoid using jargon or technical terms that might confuse your viewers. Instead, focus on the benefits of your offering and how it can help your target audience.
For example, if you offer financial planning services, your key messages might focus on the peace of mind that comes with having a solid financial plan in place. You might also highlight the benefits of working with a professional financial planner, such as personalized advice and guidance throughout the planning process.
Similarly, if you offer pet grooming services, your key messages might focus on the health benefits of regular grooming, such as improved skin and coat health. You might also highlight the convenience of your services, such as mobile grooming options or flexible scheduling.
Remember, the goal of your explainer video is to communicate the benefits of your offering in a clear and concise way. By identifying your target audience and crafting key messages that speak directly to their needs and concerns, you can create an effective video that resonates with your viewers.
Choosing the Right Type of Explainer Video
Explainer videos have become an increasingly popular marketing tool for businesses to communicate their message to potential clients. They are short, engaging, and informative videos that explain a product, service, or concept in a way that is easy to understand. There are three main types of explainer videos: animated, whiteboard, and live-action. Each type has its own advantages and disadvantages, depending on your goals and target audience.
Animated Explainer Videos
Animated explainer videos are a popular choice for insurance brokerages because they’re visually engaging and easy to understand. They can be used to explain complex concepts in a simplified way, making them perfect for explaining insurance policies to potential clients. Animated videos can also be customized to match your brand’s style and aesthetics, making them a great way to showcase your brand personality.
Animated videos can be created using a variety of animation styles, including 2D, 3D, and motion graphics. They can also incorporate characters, icons, and other visual elements to make the video more engaging. With animated videos, you have complete control over the visuals, which means you can create a video that is both informative and entertaining.
One of the drawbacks of animated videos is that they can sometimes come across as impersonal. Without a human element, it can be difficult to establish an emotional connection with viewers. However, by incorporating a relatable storyline or character, animated videos can still be effective in creating an emotional connection with viewers.
Whiteboard Explainer Videos
Whiteboard explainer videos are a more traditional type of video that uses hand-drawn illustrations to convey information. They’re typically slower-paced than animated videos, but they can be more engaging because they’re hand-drawn. They’re great for explaining complicated processes or concepts and can be used to create an emotional connection with viewers.
Whiteboard videos are created by filming an artist drawing on a whiteboard while a voiceover explains the concept. The video is then sped up and edited to create a seamless flow. This style of video is particularly effective for educational content, as it mimics the experience of being in a classroom or lecture hall.
One of the drawbacks of whiteboard videos is that they can be time-consuming and expensive to produce. Unlike animated videos, which can be created entirely in a digital environment, whiteboard videos require a physical space and an artist to create the illustrations.
Live-Action Explainer Videos
Live-action explainer videos feature real people, either as actors or as presenters. They’re great for showcasing your services and building trust with your audience. Live-action videos can be used to give viewers a sense of what it’s like to work with your brokerage, and can be a powerful tool for establishing your expertise in the industry.
Live-action videos can be shot on location or in a studio, depending on your budget and the type of video you want to create. They can also incorporate animation or graphics to enhance the visual appeal of the video.
One of the drawbacks of live-action videos is that they can be more expensive and time-consuming to produce than animated or whiteboard videos. They also require actors or presenters who are comfortable on camera and can deliver their lines convincingly.
Ultimately, the type of explainer video you choose will depend on your goals, budget, and target audience. Animated videos are great for simplifying complex concepts, whiteboard videos are effective for educational content, and live-action videos are ideal for showcasing your services and building trust with your audience. By choosing the right type of video and creating a compelling storyline, you can create an explainer video that effectively communicates your message and engages your viewers.
Scriptwriting and Storyboarding for Your Explainer Video
Once you’ve chosen the type of explainer video that’s best for your business, it’s time to start scripting and storyboarding. Scripting involves writing a script that’s clear, concise, and engaging, while storyboarding involves visualizing your video and planning the shots you’ll need.
Tips for Writing an Effective Script
When writing your script, remember to keep your key messages in mind. Make sure each scene and line of dialogue is focused on communicating your value proposition to your target audience. Keep your language simple and straightforward, and aim to tell a story that draws viewers in and keeps them engaged.
Creating a Storyboard to Visualize Your Video
Storyboards are visual plans for your video that show each shot, the action, and the dialogue. This is an important step in the process because it helps you visualize your video and see how it will look and feel. It also helps you identify any potential issues or logistical challenges before you start filming.
Selecting the Right Voiceover and Music
Finally, when creating your explainer video, it’s important to select the right voiceover and music. Voiceover and music can greatly impact the tone and feel of your video, so it’s important to choose options that complement your message and brand.
Finding the Perfect Voice for Your Insurance Explainer Video
When selecting a voiceover artist, consider factors like tone, pacing, and delivery. You want to choose someone who sounds professional and authoritative, but also friendly and approachable. Look for someone who can tell a story effectively and engage your viewers.
Choosing Background Music that Complements Your Message
When choosing music for your video, consider the tone and mood you’re trying to convey. You want to choose music that complements your message and helps establish your brand personality. Look for music that’s upbeat and engaging, but also calming and reassuring. You don’t want the music to overpower your message, but you also don’t want it to be forgettable.
Conclusion
Creating explainer videos is a great way to connect with potential clients and build trust in the insurance industry. By identifying your target audience and key messages, choosing the right type of video, scripting and storyboarding effectively, and selecting the right voiceover and music, you can create engaging, informative videos that help grow your business. Remember to keep your videos clear, concise, and focused on communicating the benefits of your offering. With these tips and strategies, you’ll be on your way to creating effective explainer videos in no time.
