If you own a home goods retail business and are looking to attract pet owners as customers, you’re in luck. With over half of US households owning at least one pet, there’s a significant market for pet-friendly products. In this article, we’ll explore how to understand the pet owner demographic, stock pet-friendly products, create a pet-friendly shopping environment, and market your business to pet owners.
Understanding the Pet Owner Market
Before attracting pet owners as customers, it’s essential to understand the pet owner demographic. In the US, approximately 68% of households own a pet, with dogs and cats being the most popular companions. However, other pets such as birds, fish, and small mammals are also prevalent. Pet owners come in all shapes and sizes, but there are some commonalities.
It’s not just dogs and cats that are popular pets in the US. In fact, there are many other animals that are commonly kept as pets, such as rabbits, hamsters, guinea pigs, and even reptiles like snakes and lizards. Each of these animals has its own unique set of requirements, which means that pet owners need to be well-informed about how to care for their pets properly.
Demographics of Pet Owners
According to the American Veterinary Medical Association, pet owners tend to be women, aged between 18 and 34, and married or living with a partner. However, many older adults and families with children also own pets. This means that the market for pet-friendly products is incredibly diverse and caters to a wide range of people.
It’s not just the demographic of pet owners that is diverse. The types of pets that people own also vary widely. Some people prefer large dogs that they can take on long walks in the countryside, while others prefer small lap dogs that they can carry around with them everywhere they go. Some people even keep exotic pets like parrots or snakes, which require specialized care and attention.
Common Needs and Preferences of Pet Owners
All pet owners prioritize their pets’ health and well-being, but each species, breed, and individual pet has unique needs. As a home goods retail business, you can stock products that pet owners frequently use, such as food, grooming supplies, and toys. However, you can also add value by offering specialty products, such as eco-friendly or organic pet food, luxury pet beds, or designer accessories.
Pet owners are always on the lookout for products that will make their pets’ lives more comfortable and enjoyable. This is why there is a growing market for high-quality, unique, and innovative pet products. From GPS trackers that allow pet owners to keep tabs on their pets’ whereabouts to smart feeding bowls that dispense food automatically, there is no shortage of products that pet owners are willing to invest in.
The Growing Pet Industry
As the pet industry continues to grow, so does the market for pet-friendly products. According to the American Pet Products Association, the pet industry’s total spending reached a record-breaking $103.6 billion in 2020, with pet owners increasingly seeking out high-quality, unique, and innovative products for their furry friends. This presents a huge opportunity for home goods retail businesses to tap into this growing trend and attract pet owners as customers.
With the pet industry showing no signs of slowing down, it’s clear that pet owners are willing to invest in their pets’ care and well-being. By offering a range of pet-friendly products in your home goods retail business, you can capitalize on this growing trend and attract a whole new customer base.
Stocking Pet-Friendly Products
Now that you understand the pet owner demographic and market, it’s time to stock pet-friendly products. As a home goods retail business, you can incorporate pet products into your existing inventory or create a dedicated pet section. Here are some examples of pet-friendly products to consider.
Essential Pet Supplies
Most pet owners need to purchase basic supplies for their pets, such as food, water bowls, and litter boxes. However, it’s important to note that not all pet food is created equal. Some pet owners prefer to feed their pets organic or grain-free food, while others may want to purchase food that specifically targets certain health issues, such as dental health or weight management. By providing a variety of options for each product category, such as different types of food, bowls in various sizes and materials, and litter boxes with unique features, you can cater to a wide range of pet owners.
In addition to the basics, consider offering products that help pet owners keep their homes clean and fresh. This can include odor-eliminating sprays, stain removers, and air purifiers designed for pet owners.
Home Goods for Pet Owners
Pet owners often seek out products that make their lives easier, such as furniture protectors, pet gates, and car seat covers. These types of products can help pet owners keep their homes clean and organized, while also keeping their pets safe and comfortable.
Another popular category of home goods for pet owners is bedding. Many pet owners want to provide their pets with a comfortable place to sleep, and there are a variety of options to choose from, including orthopedic beds for older pets, heated beds for colder climates, and even luxury pet beds that match the decor of the home.
Unique and Trendy Pet Products
Pet owners enjoy spoiling their pets with fun and trendy products, such as toys, clothing, and accessories. Look for unique and innovative products that will set your business apart from the competition. For example, you could offer interactive toys that challenge pets mentally and physically, or stylish pet clothing that reflects the latest fashion trends.
Another popular trend in the pet industry is natural and eco-friendly products. Many pet owners are concerned about the impact that traditional pet products can have on the environment, and are looking for alternatives that are more sustainable. Consider stocking products made from recycled materials, or products that are biodegradable or compostable.
By offering a wide variety of pet-friendly products, you can attract a loyal customer base of pet owners who appreciate the convenience and quality of your offerings. Whether you choose to incorporate pet products into your existing inventory or create a dedicated pet section, the key is to stay up-to-date on the latest trends and preferences of pet owners in your area.
Creating a Pet-Friendly Shopping Environment
As a pet owner, there’s nothing more frustrating than wanting to bring your furry friend along on a shopping trip, only to find out that the store isn’t pet-friendly. By creating a welcoming environment for pets, you can attract pet owners to your business and increase customer loyalty. Here are some additional ways to make your store pet-friendly.
In-Store Pet Policies
Having clear and concise in-store pet policies not only ensures the safety and comfort of all customers and pets but also sets expectations for pet owners. In addition to requiring all pets to be on a leash or in a pet carrier and designating a specific area for pet waste cleanup, consider implementing policies that cater to different types of pets. For example, if you sell products for both dogs and cats, consider having separate areas for each species to minimize potential conflicts.
Providing Pet Amenities
Providing amenities for pets can make a huge difference in the shopping experience for both pets and their owners. In addition to water bowls, treats, and waste bags, consider offering other amenities such as pet-friendly shopping carts or baskets, or even pet strollers for elderly pets or those with mobility issues. These amenities not only make it easier for pet owners to shop with their pets but also show that your business values their furry companions.
Designing a Pet-Friendly Store Layout
Your store layout can either make or break the pet-friendly shopping experience. Consider designing your store with wider aisles to accommodate pets and their owners, and avoid cluttered displays that could make it difficult for pets to move around. Incorporating pet-friendly signage and displays can also catch pet owners’ attention and make them feel more welcome. For example, you could have a sign that says “Pets Welcome!” or a display of pet toys that pets can interact with.
By implementing these additional tips, you can create a truly pet-friendly shopping environment that will attract pet owners to your business and increase customer loyalty.
Marketing to Pet Owners
As a pet store owner, attracting pet owners to your store is just the beginning. Once they’re there, it’s essential to market your business to them effectively to keep them coming back. Here are some ways to market to pet owners that will help you stand out from the competition and keep your customers coming back for more.
Targeted Advertising and Promotions
One of the most effective ways to market to pet owners is through targeted advertising and promotions that cater to their unique needs and preferences. Consider creating pet-specific social media campaigns that showcase your products and services and offer pet-related discounts or loyalty programs to encourage repeat business. You can also partner with local pet-focused businesses and organizations to cross-promote each other and reach a broader audience of pet owners. For example, if you sell pet food, you could collaborate with a local veterinarian to offer a discount on a check-up for pets who purchase a certain amount of food from your store.
Collaborating with Local Pet Businesses and Organizations
Collaborating with local pet-focused businesses and organizations is another way to reach a broader audience of pet owners. By partnering with a local groomer or animal hospital, for example, you can offer joint promotions or events that attract both of your customer bases. This can help you build relationships with other businesses in your community and establish your store as a go-to destination for pet owners.
Utilizing Social Media and Influencers
Social media is an incredibly powerful tool for marketing to pet owners. By posting high-quality images and videos of your pet-friendly products and store, you can showcase your offerings and attract a wider audience of pet owners. You can also collaborate with pet influencers or pet-related social media pages to amplify your reach and attract even more customers. For example, you could offer a popular pet influencer a free product in exchange for a review or shoutout on their page.
Overall, marketing to pet owners requires a combination of targeted advertising, collaboration with local businesses and organizations, and utilizing social media and influencers. By implementing these strategies, you can attract and retain loyal customers who will keep coming back to your store for all their pet-related needs.
Conclusion
By understanding the pet owner market, stocking pet-friendly products, creating a pet-friendly shopping environment, and effectively marketing to pet owners, you can attract pet owners as customers and grow your business. With a little creativity and ingenuity, you can develop a loyal customer base who values your products and services for their beloved pets.
